![]() ![]() Post said they began testing the Pop-Tart by selling it at shopping malls but they soon realized the product was a better fit for a kids market. I always say I’m the only Post who worked for Kellogg," Post said. Most of the time they didn’t like what I brought home but these fruit scones - they said, 'Dad, bring some of these home,' and after school they would come home and put them in the toaster.”Īt the same time, Post Consumer Brands, a company that coincidentally had the same name as Bill, was busy trying to make a similar snack called "Country Squares." “My son was 13 I think, my daughter about 9," he said. Post began bringing home his "fruit scones" to his two children to let them taste test his product in the making. I called him and said, 'Can I see you today?' I went over with a toaster and frosted Pop-Tarts and put them in a toaster and they didn’t melt. “I wanted to take a Pop-Tart and put it under the icer," Post said. Perfecting the frosting only took one day. ![]() "We had to put a sheeter over another sheeter, so a 60-ton piece of equipment had to be raised on a platform - guys at the bakery thought that was crazy - but we had to make two dough sheets to come out to make the doubled layer Pop-Tart with filling in between," Post said. The process to figure out how to make the perfect Pop-Tart took a few months. "Some of my good friends would say, 'I don’t know Bill.' They would tell us it’s not such a good idea.” “There were so many naysayers," Post said. “We knew how to make one sheet of dough, like for a cracker, but we had to put filling between," he said. Post was the plant manager for Keebler at the time. They said they wanted something for the toaster but they didn’t know how to do it.” "I said, 'yeah.' They came and looked at our plant. “In 1964 I answered the telephone and Kellogg asked if they could come see some of our equipment," Post said. He's a dad to two kids, grandpa to four, and great grandpa to 10.Īlso on his list of accolades: his role in creating the Pop-Tart. ( WWMT) - At 94 years old, Bill Post has a lot to be proud of.
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